What is Blue Majik? The Benefits, Taste, Side Effects & More

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You may have seen the social media posts of bright-colored blue smoothies and foods.  You might have been looking at something that had Blue Majik in it.  Wait, what is Blue Majik anyway?

What is Blue Majik?

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In this post, we will explore what Blue Majik is, as well as some related topics.

What is Blue Majik?

The first company to release blue spirulina was E3Live.  They called their blue spirulina powder, Blue Majik.  So, Blue Majik is just the name for a blue spirulina powder sold by E3Live.

Blue spirulina is extracted from spirulina.  Essentially, it’s just a part of regular spirulina.

(You can learn more about blue spirulina at What is Blue Spirulina?)

Blue spirulina or Blue Majik is a type of health food or supplement due to its high antioxidant content.  But as we will see later, there is also a concern or possible danger with it.

It’s also used by some as a natural food dye, due to the vivid blue color of the phycocyanin.  There are fewer concerns with using it as a food dye than regular food coloring since it is more natural.

Because of this, it’s popular on Instagram posts for the bright blue color that it gives to food and drinks it’s mixed into.  You can also find Blue Majik being used in smoothie recipes, smoothie bowls and other health drinks.  Since it is tasteless it doesn’t affect the flavor and gives it a nice boost of healthy antioxidants as well as vibrant blue color.

Is Blue Majik the Same as Blue Spirulina?

Blue Majik is the same as blue spirulina.  Blue Majik is the name given to the blue spirulina product sold by the company E3Live.  However, they do claim to use a superior extraction method for Blue Majik.

What Does Blue Majik Taste Like?

Compared to regular green spirulina, which Blue Majik is extracted from, Blue Majik has a different taste.  Although regular spirulina has a fishy or aquatic taste, Blue Majik has no taste and is completely tasteless.  Essentially, the Blue Majik flavor will be that of whatever it is added to.

Some people prefer this since they are not happy with the taste of regular spirulina.  Blue Majik on the other hand eliminates the taste of green spirulina.

See also  What Does Spirulina Taste Like? Does Spirulina Have a Taste?

What Are the Blue Majik Benefits?

Blue Majik has a couple of different uses  First, it has some health benefits, which we will cover in the next section (as well as some side effects after that).  Some people like Blue Majik for the cool blue color that it turns food or drink into.

Also, it makes a good alternative to food coloring.  Food coloring is made from artificial ingredients which can have health concerns.  Also, for some vegans, there may be the issue of food colorings and dyes being tested on animals for safety.

Blue Majik offers a wonderful alternative to artificial food colorings and dyes.  It’s all-natural, plant-based, and actually has health benefits to improve health, instead of the opposite.

Also, when compared to green spirulina, Blue Majik has a better taste.  Green spirulina tends to have a seaweed or fish tank aquarium type of taste to it.  Whereas Blue Majik has no taste.

Blue Majik Health Benefits

The Blue Majik health benefits will be the same as the health benefits for blue spirulina since they are both the same.

Here is a brief overview of the health benefits.  You can find a deeper more in-depth discussion of Blue Majik health benefits and details for each benefit at Blue Majik Benefits.

The health benefits of Blue Majik include:

  • Fights free radicals in the body
  • Improves the immune system
  • Lower cholesterol
  • Can lower blood pressure
  • Anti-cancer and anti-tumor properties
  • Improve and protect the brain
  • Improve liver health
  • Help with anemia
  • Improve athletic performance, especially for endurance athletes
  • Lower blood sugar levels
  • Remove heavy metals from the body
  • Joint health
  • Improve inflammation

Blue Majik Side Effects

While spirulina has been claimed to be safe for most, no longer-term study has been done for Blue Majik or blue spiurlina.

There is one thing that is concerning, and the reason I stopped taking regular spirulina.  This has to do with the vitamin B12 that is found in spirulina.

Although spirulina is touted as a plant-based source of B12, and while it’s true that it is high in B12, the B12 found in spirulina is actually a pseudovitamin B12.  This B12 analogue is said to actually compete with regular B12 in our body for absorption, meaning that this pseudovitamin B12 might cause us to actually absorb less B12!

Blue Majik vs Spirulina

Blue Majik comes directly from green spirulina as an extract.  The antioxidant phycocyanin is separated and extracted from spirulina, which is sold as blue spirulina or Blue Majik.  So green spirulina is more in the whole form and natural state, and Blue Majik is an extract from spirulina.

See also  What is Blue Spirulina? Here are the Benefits & Danger

Green spirulina is actually a blue-green algae, meaning it has blue and green colors in it.  But, you really only see the green color when you see regular spirulina.  The phycocyanin however is completely blue, and it gives spirulina a very slight blue color.

But once the phycocyanin is extracted, you can see nothing but the tremendous blue color.  So Blue Majik has a vivid blue color that can turn foods or smoothies blue as well.

Blue Majik vs. Spirulina Nutrients

Because Green Spirulina is in a more whole form, it contains more nutrients such as vitamins and proteins and other antioxidants and phytonutrients, as well as the antioxidant phycocyanin.  Think of it like eating an orange in its whole form, versus extracting the vitamin C to take by itself.

One argument for green spirulina being better is that foods are known to work better synergistically and as a whole, rather than taking each part individually.  So, taking the blue spirulina is a little like taking the extracted vitamin C.

It’s still a good thing, but probably not as good as eating the whole orange which already has the vitamin C, and getting all the additional nutrients and synergistic effects from it.  (See WFPBD Ultimate Guide for why it’s better to eat plants and food in their whole form.)

But Blue Majik might be an even better thing than green spirulina for this reason.  One of the main benefits of regular green spirulina is its super high antioxidant levels.  It is thought to fight inflammation (anti-inflammatory) as well as free radicals, due to its high levels of antioxidants.

Studies and research have shown that Spirulina may have anti-cancer benefits.  Due to its high antioxidant levels and prevention of inflammation, it’s thought to fight cancer as well as other diseases.  Research on animals has shown it can shrink tumors and reduce cancer occurrences.  Also, there have been positive effects against mouth and oral cancer when studied on patients in India, compared to a control group.  Those studies are found here and here.

Basically, the main antioxidant at work in Green Spirulina, which is fighting all these diseases, is phycocyanin (Blue Majik).  (In fact, Spirulina alone has 280% more antioxidants than blueberries, already a high antioxidant food.)  So when the blue spirulina is extracted, now it is a much higher concentration of the antioxidant, the main disease-fighting agent.

So in this sense, you might be getting much more of the health impact of green spirulina when you take Blue Majik.  The antioxidant concentration would be much higher in Blue Majik.

There are no studies I have found to compare green vs. blue spirulina.  If I do find any, I will update this in the future.

See also  Blue Spirulina Guide

In summary, Blue Majik and spirulina should have many of the same health benefits.  But, Blue Majik will be missing some of the nutrients present in the whole form of spirulina.  But, the most helpful part of spirulina, the antioxidant, will be actually in a higher concentration with Blue Majik.  So, that might make Blue Majik healthier in that way.

Blue Majik vs. Spirulina Cost

But, be aware that the cost of Blue Majik is somewhat higher than spirulina.  So even though it’s a higher concentration of antioxidants, it will cost more ounce per ounce compared to regular spirulina.

Blue Majik vs. Spirulina Taste

Blue Majik has no taste or flavor and might be preferable to regular spirulina which has an aquatic taste.  For this reason, especially when adding to foods or smoothies, some might prefer Blue Majik.

Blue Majik Ingredients

Blue Majik is essentially just one ingredient, which is phycocyanin, the extracted antioxidant from spirulina.  According to the E3LIve label for Blue Majik, the ingredients are “A proprietary extract of Arthrospira platensis (Spirulina)”.

For the version of Blue Majik that’s in capsules rather than powder, the ingredients include the capsules, which are “vegetarian capsules (plant cellulose and water).”

Where Can I Buy Blue Majik?

E3Live Blue Majik powder or capsules can be purchased directly at the E3Live website here.

You can also find it at Walmart here as well as Amazon here or Vitacost.

It would probably be difficult to find Blue Majik locally since it is a rather uncommon product.  But it’s possible that your local health store may carry some.

Best Blue Majik Powder

There is only one Blue Majik powder that is available.  It’s from the company E3Live.  Blue Majik is the name for their blue spirulina powder, so you cannot get something called Blue Majik through any other company.

You can however find other blue spirulina powder products.  But these will be under different names than Blue Majik.

Does Blue Majik Have Iodine?

Blue Majik or blue spirulina is just the extracted antioxidant from spirulina, so it would not be a source of iodine.  Regular spirulina does have some iodine, but it is a very small amount and is not considered a sufficient source of iodine as well.

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